Brand Story: Branding Rule No.1: Simplicity

Haritrishi Purohit is a multifaceted means of advertising. Some advertise in digital only, some only in outdoor or some on T. V. is adopted, but the brand is not made only by the medium. It is also necessary to advertise properly to build a brand. Today let's learn a rule which is the golden rule of branding. Why advertise simply? How many mediums do you go through in daily life? If you read the newspaper in the morning, how many advertisements are printed in it? Along with this, there are in-print editions as well. Reel or 'Story' of 'Insta' in mobile, also advertisement in 'WhatsApp'. Step out of the house into the vast outdoors. Thus you unknowingly pass through many types of advertising media. What brand do you remember among so many advertisements? The advertisement or the brand's image or catch line that tells about it very easily is the brand that is remembered. How should Simplicity be used? Being simple also has to serve a purpose. Achieving that goal can be done with less resources, shorter path and less effort. Simplicity does not mean no thought at all. Simplicity means the idea of ​​creating something with the least amount of elements so powerful that whatever comes into contact with it will have a reaction. If more people react like 'Hey, why didn't I think of that earlier?' Concepts about the simplicity of each country… Advertising is communication Each country's advertising introduces its mentality. In India especially served with simplicity and music. Recall the signature music theme of 'Raymond'. 'Kuch Khas Hai Hum Sabhi Mein' campaign of 'Dairy Milk' or Bachchansaheb's very simple monologue in 'Amitji Loves Bikaji'. Many such ways can be thought of to represent simplicity in India. Similarly, you can't do that in France because they like a little complex style rather than simplistic advertising or lifestyle. Similarly, look at the advertisement for Australian beer. In which the basic idea is simple but its advertisement suits the mood of Australian people. If you remember, Coca Cola's Burrar ad was created in different ways all over the world and had a tremendous impact. Can only simplicity work? No. If you put a brand in the same way, it will not be able to survive in the competition of other similar products. Simplicity should be accompanied by surprise. Give an element that doesn't look mediocre and doesn't look too routine. Check out the ad for 'Bingo', the latest signature music of Lux Underwear's 'Yeh Toh Bada Toing Hai' campaign. Give an idea so that it floats apart. The line 'Thanda means Coca Cola' is so simple but its impact changed the Indian cola market forever. Someone asked Picasso if the bull he drew would be easy to draw? In response he said, 'Yes but it took me 50 years to draw it.' Before adopting the same simplicity, it is necessary to understand that its understanding and power of basic thought is important.

Image Credit: (Divya-Bhaskar): Images/graphics belong to (Divya-Bhaskar).