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Yoga craze and growing business: Every fifth person in US practices yoga, market size Rs. 1.32 lakh crores

Yoga craze is growing in America. In America with a population of 33 crore, every fifth person or 6.5 crore people practice yoga. In 2002, only 4% of Americans practiced yoga. According to a Center for Disease Control and Prevention (CDC) survey, 75% of Americans believe yoga is beneficial to their health.

Due to the popularity of yoga in America, its market has reached 1.32 lakh crores. In it, the market for yoga classes was Rs.48 thousand crores and the market for yoga mats and clothing for yoga was Rs.38 thousand crores.

70% do yoga for good health, 30% for pain relief According to a CDC survey, 90% of Americans are now familiar with yoga. Three years ago this number was 75%. According to a survey, 70% of Americans do yoga for good health, while 30% do it to relieve some pain. People suffering from neck and back pain do more yoga. Americans who practice yoga are not only curious about its benefits, but are also trying to understand its history and philosophy. For that, many universities and research institutes are studying and training on its aspects. For example, yogis like Raj Balakaran are providing intellectual as well as spiritual training in yoga on online platforms like Yogic Studies.

More craze among women than men Yoga is becoming more popular among women than men in America. 23% of women practice yoga regularly, double that of men. According to women, they prefer yoga for physical balance. Besides, women consider it a safe exercise. Yoga has now become a part of meditation among women. Yoga practitioners believe that yoga helps in mental balance.

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Yoga is also popular among Democratic supporters The yoga craze is more prevalent among Democratic Party supporters. Democrat supporters see it as a tool for health and mental peace, while Trump supporters have mixed opinions about yoga. Some Trump supporters don't believe it's American culture. This is the reason why there are more yoga centers in the eastern and western states of America where the influence of the Democratic Party is more. Over 2,000 large yoga centers have opened over the years.

Image Credit: (Divya-Bhaskar): Images/graphics belong to (Divya-Bhaskar).

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