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There is a famous dialogue from Ki Kaushal's debut film 'Masaan', which has now become an even more famous meme…. 'Sala ye dukha kahe khatam nahin hota two?' The condition of 2.4 billion people of the world who use 'YouTube' is probably going to be the same. The news is that YouTube has come up with a new trick to show you more ads. Suppose you are watching a video on YouTube. In the seven minute video, the ad appeared twice, so even so you are annoyed. In that case, you feel thirsty, so you press the Pause button. The video paused but then you saw something you didn't expect, Ed. Even though you paused the video to drink water, YouTube realized that this was a good opportunity to show an ad, why let it go? That's why now even when you pause the video, the ad will appear. Until now, you would only see ads when you watch a YouTube video. Now it will happen that even when you are not watching the video, you will see the ad. Even so, people have been disturbed by the continuous increase of ads in 'YouTube' videos, now it has increased again. So maybe now people will say 'sala ye ad kahe khatam nahin hota bey?' Pause Ads This whole concept is called Pause Ads. Until now, when a YouTube video was paused, the steel frame of the video or its thumbnail would appear, now an ad will appear in its place. The ad that appears can be a small banner or a full screen ad. It depends on what YouTube wants to show you and what your algorithm is. Thus, last year i.e. from 2023, 'YouTube' started testing this Pause Ad feature. Which has now started rolling out all over the world. That is, many users have now started seeing ads while pausing the video. People are sharing screenshots and also expressing their displeasure. Maybe by the time you read this, you too will start seeing ads on video pauses! Why does Youtube do this? The most straightforward answer is, for money. Advertising is the main means of earning on the Internet. YouTube earns from ads. YouTube gets money from the ads that appear in the video. So the more ads are shown, the more money you will get. So it is natural that 'YouTube' will not miss a single chance to show you an ad! However, YouTube says the feature is designed for people watching YouTube on TVs, where people tend to take long poses. It also said that this feature has been designed in such a way that it causes minimum inconvenience to the users. Now whether this will actually happen or not will be known only when it reaches us. However, those who have reached out have not liked it at all. Your Time, Earning YouTube Currently, people around the world spend an average of 29.5 hours on YouTube every month. In the year 2019, YouTube said in a report that people watch more than 18 million hours of ads every year. That earns him money. That means your time and YouTube's earnings. The amount of time you spend on YouTube is valuable to you or not, but every second of your time is valuable to YouTube. YouTube is always trying to show you as many ads as possible. He has found another way with Pause Ads. Is there any way to avoid AD? Yes, YouTube Premium. If you don't want to earn YouTube by watching ads, then you have to earn directly by giving money. If you give money to YouTube, the ads will stop. With which you will also get features like background play, download. In short, you have to subscribe to YouTube Premium. Which not everyone can afford. Out of the 225 crore users of 'YouTube', only 10 crore people have taken the Premium subscription. So for us there is no way out except watching ads. Know about 'YouTube' Ads – In August, 2007, 'YouTube' placed ads in videos for the first time, which appeared in the bar below the video – In 2023, 'YouTube' earned 29 billion dollars i.e. 24.05 lakh crore rupees from ads, which is 'Google' 11 percent of the total annual revenue of 'YouTube' in the year 2006 when Google bought 'YouTube' for 1.65 billion dollars, since then 'Google' has earned more than 100 billion dollars from 'YouTube' ads Á 55 percent of the revenue from ads goes to 'YouTube' users. gives and keeps 45 percent of earnings Á There are many types of 'YouTube' ads – skippable ads, non-skippable ads, bumper ads (6 seconds), display ads, overlay ads and now Pause Ads Á 70 percent of YouTube's watchtime is through mobile Mobile users are also the first target for 'YouTube' ads. Compared to ads on TV, ads on YouTube give better returns. }
Changed the phone but did not take a backup of 'WhatsApp', now get it back? WhatsApp automatically takes two backups, one offline and one online. Before changing the phone you should check when both the backups have been taken, if not then take them manually. When you change the phone, sign in to the new phone with the same 'Google' account that was in the old phone. This is because the online backup of 'WhatsApp' is saved in 'Google' Drive. After that install 'Whatsapp' and it will take automatic backup. If you start WhatsApp without doing this and it gets backed up once, then the old backup will be replaced by a new backup, so your old data will be gone. Which will never come back. Offline backup will also work only if you use it while starting a new WhatsApp. After that it will not work either, if you go to take the old data, the new data will be gone. Now 'Whatsapp' also provides chat transfer option, it should be used. The rest of the media and documents are stored in the phone. This question has been sent by reader Hardik Sevak, Surat. You can ask your questions related to technology, social media at kevalumretiyaa@gmail.com.
Image Credit: (Divya-Bhaskar): Images/graphics belong to (Divya-Bhaskar).