Telecom companies have expressed concern over the new rules of the Telecom Regulatory Authority of India (TRAI) coming into effect from November 1. Under the new rule, TRAI has made traceability of transactional and service messages sent by banks, e-commerce platforms and other financial institutions mandatory.
It says that if there is any glitch in the message sending chain, the message will be blocked before it reaches the customers. Telecom companies say that many leading institutions (PEs) and telemarketers are not yet ready to follow these rules, due to which the delivery of OTP and other important messages may be disrupted.
COAI approaches TRAI to relax traceability mandate
The Cellular Operators Association of India (COAI) has approached TRAI for relaxation in implementing the traceability requirement, Economic Times reported in a report quoting officials. COAI includes Reliance Jio, Bharti Airtel and Vodafone Idea.
Companies demanded two months time
Telecom companies told TRAI that their systems are ready to comply with the new rules that will come into effect from November 1, but many telemarketers and principal institutions (PEs) need more time to make necessary technical updates. The institutes have requested for an extension of two months to finalize their preparations.
About 1.5-1.7 billion commercial messages are sent every day in the country.
Approximately 1.5 to 1.7 billion commercial messages are sent every day in India, and these regulations can lead to delays and disruptions in message delivery. Telecom companies have proposed to implement this rule step-by-step.
Companies say that the rules should be implemented in 'logger mode' from November 1. This means that if there is a hash mismatch or registration problem in any message, then that message will not be blocked, so that the problem is minimal and steps can be taken to remove it. Telecom companies have promised that they will completely shift to 'blocking mode' by December 1.
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