Mahindra launched the electric SUV BE 6e in the Indian market on 26 November.
Mahindra & Mahindra has renamed its recently launched electric SUV in the Indian market as 'BE 6e'. The company will now sell this electric car under the name 'BE 6'. The company has taken this decision due to the ongoing dispute over trademark with InterGlobe Aviation, the company that operates Indigo airline. Mahindra gave this information today (December 7).
InterGlobe Aviation has alleged trademark infringement over the use of '6E' in 'Mahindra BE 6E'. InterGlobe had filed a case in the Delhi High Court on December 3, which is likely to be heard on December 9. Mahindra says it has applied for registration for the 'BE 6e' trademark, which will be part of its electric SUV portfolio.
Mahindra & Mahindra says that, although we have changed the name of the electric SUV, it will continue the court case against InterGlobe Aviation for the 'BE 6e' trademark. Mahindra launched the electric SUV BE 6e in the Indian market on 26 November.
Mahindra launched the electric SUV BE 6e in the Indian market on 26 November.
Mahindra said- there is no scope for dispute Mahindra Electric said in an official statement, 'We do not see any conflict in our branding, because IndiGo is an airline company and we are a car manufacturer. The registration we have filed relates to a completely different industry and product and the company mark is 'BE 6e' and not '6E' alone. In such a situation, there is no scope for confusion. The company said that their priority is to provide better services. Therefore, for the time being it has been decided to change the name of the car.
Dispute between Tata Motors and Indigo Mahindra said that earlier Tata Motors had objected to InterGlobe's use of the IndiGo name because Tata owns the Tata Indigo car brand. But, InterGlobe is still using the Indigo name in a different industry and business.
The company said that, if IndiGo's claim is not challenged, the Mahindra BE 6e controversy will set a bad precedent. In such a situation, the company has said that it will challenge this issue in the court, so that its rights on the brand name 'BE 6e' can be secured.
IndiGo operates with '6E' call sign IndiGo operates with the '6E' call sign, which is the basis of its branding and passenger services. Under this, the airline provides products like 6E Prime (seat selection, priority check-in and snacks), 6E Flex (flexible rescheduling and cancellation) and additional 6E-branded services.
This includes extra baggage option and lounge access. The airline had registered '6E Link' in several trademark categories in 2015. In this, he can use 6E in services provided under Class-9, Class-16, Class-35 and Class-39.
Mahindra wants to trademark 'BE 6E' On November 25, Mahindra Electric has filed an application with the Registrar of Trademarks to register the mark 'BE 6E' under Class 12. Once registered in Class-12, Mahindra will get the right to use '6E' designation for electric and combustion engine vehicles except two-wheelers.
Mahindra BE 6E, deliveries will start from February 2025 Mahindra & Mahindra launched two 'born electric' SUVs, XEV 9e and BE 6e, in the Indian market on 26 November. The company has manufactured both electric SUVs under the banner of its sub-brands XEV and BE.
They are designed on Mahindra's in-house INGLO platform, which is a modular skateboard architecture specifically designed for electric vehicles.
Claimed range of over 500km and 0-100kmph speed in 6.7 seconds
Prices for the BE 6e Pack One start at Rs 18.90 lakh ex-showroom, while the XEV 9e Pack One will cost you Rs 21.90 lakh ex-showroom. Both models are scheduled to hit the market in January 2025.
Delivery will start from February 2025. The company claims that both the cars will get a range of more than 500 kilometers on full charge and will be able to accelerate from 0-100kmph in just 6.7 seconds.
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related to trademark…
Court ban on use of name 'Burger King': Fast food company had given petition against Pune restaurant, case going on since 2011
The Bombay High Court on Monday, in an interim order, stopped a Pune restaurant from using the name 'Burger King'. This order will remain in force until the hearing on the trademark infringement petition of US-based firm Burger King is completed.
Justice A.S. The bench of Chandurkar and Rajesh Patil said that it is necessary to hear the appeal of Burger King Corporation. The court ordered both the parties (Burger King and the restaurant) to prepare to present the transaction records and tax documents of the last 10 years till the disposal of the appeal.
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