The total brand value of IPL, the world's most popular T-20 cricket league, has increased by 13% to 12 billion dollars i.e. Rs 1.01 lakh crore. This information has been given in the new report of Brand Finance, a brand valuation company.
For the first time in 2023, the total brand value of IPL crossed $10 billion. Last year it was 10.7 billion dollars. Whereas in 2009, the valuation was 2 billion dollars i.e. Rs 16,943 crore. Indian Premier League started in the year 2008. Brand Finance has been releasing reports on the brand value of IPL since 2009.
Brand value of four teams crosses 100 million dollars for the first time The brand finance report also states that the brand value of four IPL teams – Chennai Super Kings (CSK), Mumbai Indians (MI), Royal Challengers Bangalore (RCB) and Kolkata Knight Riders (KKR) has crossed $100 million for the first time. It has exceeded.
CSK has the highest brand value among the 10 IPL teams. CSK has the highest brand value among the 10 teams of IPL. The value of Chennai has increased by 52% to Rs 1,033 crore. Mumbai is at second place in terms of brand value, its valuation has increased by 36% to Rs 1,008 crore.
RCB is at third place with a brand value of Rs 991 crore (+67%). KKR is at fourth place with a brand value of Rs 923 crore (+38%). SRH is at number five in this list.
Highest growth in brand value of Sunrisers Hyderabad Sunrisers Hyderabad has the highest growth in brand value among all the teams. The valuation of the team has increased by 76% to Rs 719 crore. This reflects the league's growing international influence and financial achievement.
The brand value of Gujarat Titans has increased the least by 5%, while the brand value of Rajasthan Royals has increased by 30%, Delhi Capitals by 24%, Punjab Kings by 49% and Lucknow Super Giants by 29%. The brand value of Gujarat Titans has increased the least by only 5%.
According to Brand Finance, there is a lot of potential for expansion in the top-5 IPL teams. These teams have the potential to increase their brand value to the level of the top 5 teams of the popular football leagues – English Premier League (EPL), La Liga, Bundesliga, Serie A and Ligue 1.
Gujarat Titans franchise made its debut in IPL in 2022 and the team also became champion in the same year. In 2023, Gujarat lost to Chennai in the final.
Combined brand value of top-5 IPL teams is Rs 4,667 crore. The combined brand value of the top-5 IPL teams is 551 million dollars i.e. Rs 4,667 crore, which is much less than the football league. The combined brand value of the top-5 teams of Bundesliga is $2.9 billion i.e. Rs 24,566 crore. The brand value of the top-5 teams of EPL is $6.7 billion (Rs 56,756 crore).
IPL a blueprint for leagues around the world According to Azimon Francis, Managing Director, Brand Finance India, IPL's effective business structure and match organization has become a blueprint for leagues around the world. Due to which the position of BCCI has been strengthened and at the same time opportunities have opened for the growth of domestic cricket talents.
IPL ecosystem is worth Rs 11,016 crore The IPL ecosystem today is worth $1.3 billion (about Rs 11,016 crore) and is closely monitored across the world. CSK, MI, RCB, KKR and RR franchise teams are global brands today and have active participation in many T-20 leagues across the world.
IPL creates 1.25 million jobs in India According to Brand Finance's analysis, the impact of IPL in sports commerce has been emphasized. IPL creates 1.25 million employment opportunities in direct and indirect sectors in India, while its impact extends to markets like UAE, Saudi Arabia, USA and Australia.
What is brand value?
Brand value is the value of the entire ecosystem of a league. The brand value of a tournament is determined by its broadcasting rights, revenue, stadium attendance, sponsors, title rights, TV and online viewers, player pricing, team pricing, and advertising. The brand value of IPL will be Rs 1.01 lakh crore in 2024. That means, if someone wants to become the owner of IPL, he will have to pay Rs 1.01 lakh crore to BCCI.
Graphics Source: VaskarAssets
