iD Fresh Food, India's largest and most respected brand in fresh, natural food products, is on an ambitious growth path. The Bangalore-based company announced its expansion to Ahmedabad as part of its pan-India expansion plan. In a strategic move to meet the growing customer demand, the company is introducing its acclaimed range of products like Idli-Dosa Batter, Malabar Paratha, Wheat Lachha Paratha, Paneer, Dahi and Coffee in the city. The brand is looking to launch the rest of its offerings such as spices and chutneys soon.
Rajat Diwakar, CEO (India), iD Fresh Food said, “We are thrilled to bring iD Fresh's authentic, natural and preservative-free products to Ahmedabad. Ahmedabad is an important market for us.”
The aggressive plan for pan-India expansion by 2024 comes in the backdrop of iD's unprecedented success. Company in FY24 Rs. 554 crore in revenue and in FY25 Rs. 700 crore was targeted. In fact, the company's operating income last year was Rs. 340.9 crore in FY24 up 16% to Rs. 395.76 crores. ID Fresh Food aims to set up distribution centers in the city within a few months.
Image Credit: (Divya-Bhaskar): Images/graphics belong to (Divya-Bhaskar).
