Online video streaming platform YouTube has launched a new shopping affiliate program in India. Through this, creators can directly link to other e-commerce websites including Amazon, Flipkart and Myntra in their videos, shorts and live streams, through which they get a chance to earn commission.
The objective of the Affiliate Program is to provide an additional source of income to creators along with traditional ad revenue, YouTube Premium and brand collaborations. With this, brands can easily reach their viewers by collaborating with creators.
Creators can access this program through YouTube Studio
Eligible creators can access the Shopping Affiliate Program through YouTube Studio, allowing them to tag products across all content formats, including videos, shorts, and live streams.
Viewers can see the tagged product and can access the e-commerce website and purchase that product.
A new option for product discovery
Travis Cates, general manager and vice president of Shopping at YouTube, said – More than 30 billion hours of shopping-related videos will be watched on YouTube in 2023 alone, which reflects the global success of YouTube Shopping, connecting creators, viewers and brands in new ways. Shows the power of.
He said that this new step by YouTube provides a new option for product discovery, which will strengthen the connection between creators and viewers through personalized shopping.
How did YouTube start?
In 2004, three friends Chad Hurley, Steve Chen, Javed Karim, who worked in the online payment system – Paypal (American Multinational Financial Technology Company), met at a dinner party in San Francisco. The three planned to start an online dating service. In 2005, on Valentine's Day, February 14, the domain Youtube.com was launched. Its first office was built in a garage.
When dating service failed it became a video streaming platform
Time passed but no video was uploaded. After the idea failed, Javed Karim, one of the three founders, uploaded the first video on 23 April 2005. The title of this video was 'Me at the Zoo'. In this 19-second video, Javed Karim himself was seen talking about elephants in San Diego Zoo.
By September 2005, the first video on YouTube had received more than 1 million views. Today that video has 26 crore views and 1.3 crore likes. Javed had created a channel for the trial, in which Me at the Zoo is the only video uploaded in 18 years. It was from here that YouTube transformed from a dating site to a video platform.
Fastest growing Site made in one year
Seeing the initial growth, Paypal's CFO Roelof Botha also invested money in it and YouTube started getting investors continuously. Just one month after its launch, by May 2005, more than 30 thousand users started coming to Youtube.com every day, within 6 months this number reached 20 lakh users. YouTube was the fastest growing site in 2006.
Graphics Source: VaskarAssets
